How to develop a successful Coupon Marketing Strategy

Coupons have already become sophisticated marketing tools, which not only drives sales, but also helps in building branding image and customer loyalty. By using a modern infrastructure, coupon campaigns are also a source of tracking data for CRM used to build and continuously improve the marketing efforts in general.

I Want Coupons. How Should I Start?

After choosing a coupon provider, you need to plan your strategy ahead. In the beginning, run small campaigns with diversified parameters, such as discount value and type, duration, discounted products, etc. Crucial to succeed and move forward is tracking the performance of every single coupon and campaign you launch. You must be patient and aware that it will take time and numerous experiments to figure out what works best for your business.

Create personalized coupon campaigns in no time, our dedicated team is ready to help.

You can strengthen the power of offered incentives once you learn how to use special occasions and holidays to run coupon campaigns. Besides official holidays, personal celebration days, such as birthdays and anniversaries, of your customers are also perfect for a coupon. It’s a great example of marketing personalization and is much appreciated by modern consumers.

When talking about a marketing personalization, we need to clarify some things in this matter.

How not to fail with Marketing Personalization

You have most likely already heard that personalization is paramount to successful marketing. I guess you also heard, or even experienced, the overwhelming privacy hiccup among-st modern consumers. In these circumstances, using personalization in your coupon marketing becomes thin ice, which needs to be trodden upon lightly.

Sign-Up Discount:

Send an email with a discount for a first order to every customer who signs up.

Birthday Campaign:

Keep an eye on customers’ birthdays and send wishes with an exclusive discount.

Support Issues:

Coupons can be attached to your answer to a complaint or live chat conversation. Every time something fails, you can counter the discontent by sending a surprise discount/gift card.

Revenue-Based:

Divide your customers according to the revenues they bring. Create exclusive discounts or gift cards for those who bring the highest profits.

Flash-Sales

Place a 40% coupon code on your landing page and enable customers to get discount for the next 12 hours (Add a minimum order value to start discounting when your budget is safe.).

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