Online store offers can be an effective tool for not only customer acquisition but also for customer loyalty. However, it’s important to consider your overall brand strategy before you begin offering discounts. If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty offers as opposed to weekly sales. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals. Ultimately, you need to consider if offers and which type(s) of offers are right for your brand. Building an online business will generally involve a lot of experimentation to understand what works best. The best approach is to choose a goal for every campaign and offer, start small, and measure the results. Percentage-based discount 📊 One popular way to offer discounts is through percentage-based discounts. This can include smaller incentive percentages lik...